Tracking · Reporting · Forecasting

Analytics & Business Intelligence.

Accurate tracking, unified reporting, and BI built for real business use — not vanity dashboards.

Live · server-side
Experience with multiple sectors
E-CommerceTravelEventsRetailRestaurantsMedia TicketingHealthcareFMCGWine & SpiritsTechnologyAutomotive TourismImmigrationEnergyHospitalitySportsFinance & Legal

What we can do for you
Our Analytics & BI Services

Tracking & Attribution

We implement accurate tracking to measure every key action and conversion. Server-side, deduped, and built to survive privacy changes.

Custom Dashboards

Live custom-built dashboards that visualise performance across all channels — designed for the people actually making decisions.

Predictive Analytics

Forecasting sales, demand, and seasonality through AI models. Plan budget and inventory with confidence, not vibes.

Funnels & CRO

We map user journeys to uncover and refine the channels and steps that are truly converting — and remove the ones that aren’t.

Market Research

Deep market insights using advanced tools to identify growth opportunities, audience segments, and competitive whitespace.

Business Intelligence

We turn data into clear insights and an active tech stack — so the numbers in your reports match the numbers in your business.

Live BI

Easy Real-Time Reporting Dashboards.

This is what we deliver: full visibility of your clients, your spend, and your unit economics — refreshed live, no spreadsheet copy-paste.

  • Custom-built per business
  • Multi-source: ad platforms · CRM · GA4 · warehouse
  • Funnel configuration with cohort logic
  • Full eCommerce data layer
  • Server-side tracking & deduped conversions
Sessions3,072▲ 12%
Conv.2,440▲ 8%
CR52.1%▲ 0.4%
Rev€86k▲ 14%
A proprietary admond methodology

LIT: Layered Impact Targeting

Not just dashboards — connected layers of growth.

Visibility Acquisition Conversion Cost
Demand57k
Traffic2.4k
CR3.7%
CAC€48
1

Demand Creation

Monitor performance live across all platforms — see where the demand curve actually starts and how each channel contributes.

2

Traffic & Interest

Drive qualified visitors and turn curiosity into intent — measured against audience-level benchmarks.

3

Conversion & Retargeting

Turn visitors into customers using precise targeting, dynamic product ads, and CRM activation.

4

Retention & Advocacy

After conversion, we keep customers engaged through personalised retargeting cycles that compound LTV.

Business intelligence before advertising

Full Performance Coverage

Strategy

Research · Analytics · Stakeholder interviews. We start by mapping the business model and value drivers.

Media Execution

Positioning · Offer structure · Messaging framework. Translate insights into a clear, actionable strategy.

360° Performance
FrameworkOne system, four loops

Creatives & Landings

Behaviour insights · Value drivers · Friction points. Where the decision journey breaks — and how to fix it.

Intelligence

Campaign architecture · BI dashboards · iteration & scaling. Real-time analytics and continuous improvement.

What makes us different
Our Toolstack

G
Google Analytics
T
Tag Manager
L
Looker Studio
F
Firebase
O
Google Optimise
A
Adobe Analytics
S
Semrush
M
Microsoft Clarity
R
Rival IQ
Y
Yandex Metrica
H
Hotjar
S
Similar Web
Join the success
Inga Lekiashvili
Head of Digital · GNTA

Nick delivered a complete digital strategy for promoting Georgia as a tourism destination, combining paid media, analytics, and clear performance KPIs. The campaigns significantly improved visibility, engagement, and traffic quality across international markets. His ability to connect creative messaging with data-driven decision-making made a real difference in campaign performance.

Your questions answeredCommon questions.

The questions teams ask before letting us touch their data layer. If yours isn’t here, it’s on the call.

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What services are included in Analytics & BI?
Tracking & attribution, custom dashboards, predictive analytics, funnels & CRO, market research, and BI strategy. Most engagements combine 2–3 depending on what your team needs first.
Can you audit my existing analytics setup?
Yes — we run a structured audit covering tag implementation, attribution model, reporting hygiene, and BI tooling. The output is a prioritised fix list with effort/impact scoring.
Do you provide insights and recommendations, or just data?
Both — but the insights and the action list are the deliverable. Raw data without an opinion is just a screenshot of a dashboard.
Can you integrate multiple data sources?
Yes. Ad platforms, CRM, GA4, server-side events, your warehouse — we wire them into a single source of truth and reconcile the discrepancies before they become arguments.
How do you charge for Analytics & BI services?
Fixed fee for scoped audits and dashboard builds; monthly retainer for ongoing reporting and BI work. We share pricing on the discovery call once we understand the scope.
Let’s connect

Let’s Connect.

No pitch, no pressure — just a conversation to explore synergies. We’ll review your tracking and reporting and find what’s actually broken.

Emailhello@admond.co
Phone+34 687 836 392
HoursMon–Fri · 9:00 – 18:30
StudioC. de Tomás Bretón, 50-52
Arganzuela, 28045 Madrid, Spain